Keller has more than 30 years of experience in the hotel and travel industries.  She began her career in the advertising agency business focused on tourism, hospitality, and casino businesses, which included serving on the opening team for the Marriott Marquis Hotel in San Francisco.  Keller later transitioned to the industry side, serving in progressively responsible regional marketing roles with Harrah’s Entertainment and later with two other California-based hotel management companies – at one time overseeing the revenue teams for more than 25 hotels.  Receiving awards along the way, including a Harrah’s People Pledged to Excellence Award, Excellence in Management, and named by the Pacific Coast Business Times Who’s Who in Business Leadership, she is also active in the tourism community having served on many boards including Visit SLO Cal, Pismo Beach CVB, San Luis Obispo Tourism Board, Cal Poly Advisory Board, and the Economic Vitality Corporation.

She hold a degree in journalism/marketing from Arizona State University and attended Berkeley's Executive Education program.