SERVICES

At Blu, we look to acquire and develop hotel properties in high barrier markets mainly in California. Our goal is to create high yield investment return utilizing our vision, market knowledge and experience to identify repositioning or redevelopment opportunities and take advantage of market conditions to maximize the asset value.

Our team has the industry knowledge and experience managing all facets of a project including:

- Due Diligence
- Positioning & Brand Strategy
- Acquisition
- Design
- Entitlement
- Operations
- Construction
- Disposition
- Financing

As an asset manager, we are committed to adding value to the assets we manage by treating each property with an investor’s sense of ownership and entrepreneurial vision. We have developed unique asset management skills with a forward-thinking approach seeking opportunities to maximize cash flow while maintaining or improving the market position and physical attributes of the property whether it is through repositioning, expansion, adaptive re-use of spaces, renovation, refinancing or reviews of other revenue opportunities and costs of ownership.

Based on the real estate investment cycle, we will also provide an independent perspective on hold-versus-sell decision on the asset to help ownership achieve the optimum investment return.

As a result of our experience and perspective in the hotel industry, we also help other hotel developers and owners evaluate and execute hotel investment decisions. Whether you are developing or acquiring new hotels, negotiating management or franchise contracts, or redeveloping an existing asset, we can help you with straight forward advice and assist you with your project.

We are proud of our high standards and committed to providing quality unbiased advise. If you think we can be of assistance to you and your project, we encourage you to contact us.

Blu’s strength is driven by our experienced and talented leadership team, our small company responsiveness and passion, and our unwavering commitment to exceptional service. These foundations enable us to meet various business objectives for hotel owners while remaining focused on delivering superior service to hotel guests.

Our decades of combined experience in the hospitality industry are focused on the following areas:

- Revenue Management

- Sales & Marketing

- Guest Satisfaction

- Cost Control

- Accounting & Financial Reporting

Very few hotel management companies offer sophisticated marketing management services. And many independent hotels just don’t have the in house knowledge or capabilities to manage their online presence. We have that expertise and can provide services that have aligned our key strengths to our clients’ key challenges = offering something of value that will help them to be more successful.

Marketing program management expertise:

• Overall Digital Marketing Strategy Development

• Website Design/Content Management and Analytics Assessment

• Search Engine Optimization

• Paid Search Management

• Social Media Management

• Email Marketing

• Digital Advertising Media Strategy/Creative Execution

• Retargeting and Reservation Recovery

• Booking Engine Management/Pixel Tracking

• ROI focused Reporting